Social Media Marketing for Facebook, LinkedIn and Twitter

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Steinfield, Charles, Joan M. Social Networking and Social Capital within the Organization. Proceedings of the fourth international conference on Communities and technologies. Social capital, self-esteem, and use of online social network sites: Journal of Applied Developmental Psychology 29 6.

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Getting and giving product and service referrals Receiving support from like-minded individuals Making or receiving career or personal advice Sharing political beliefs Accessing news in real time In many ways, these social communities are the virtual equivalent of church socials where family and friends gather to exchange news and get updates. Even the age-old custom of connecting with pen pals has been upgraded as private messages can be sent over social media. When it comes to getting information, few methods are faster than social media.

Commonality of Interest When you opt to participate in a social network community, you can pick and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities. For instance, if you are a chess aficionado, a knitter , a book lover or have a particular political leaning, you can find and interact with those who share your interest.

It can also be a great way to share tips and ideas. Sites like Pinterest have been very successful due to the ease in which a person can learn – and share – information about hobbies, crafts, cooking, gardening and other do-it-yourself activities. By pinning and sharing, you can attract like-minded individuals into your circle.

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It lead us to take a look around the gay male online social networking space and write the following overview of some of the current market leaders. Niche social networks are likely a viable business because they allow specialized functionality and a subjective community feel as opposed to general interest sites that defer to either the lowest common denominator or the year old demographic. Many people want to participate in social networks, but many people prefer networks set up for people they can relate to.

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However, the truth is that many attached and even married people are also using the internet as a way to meet new people and to develop relationships. Sometimes they are seeking only friendship, but more often than not, they are indulging in extra-marital affairs and infidelity. Though they may not encourage members to cheat on their partners.

Though the sites may not encourage members to cheat on their partners, they do assist those who wish to do so, and have become very successful in the process.

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Advertisement Updated by Dave Parrack on June 28, Are social networking sites such as Facebook and Twitter a force for good or evil? As with most questions there are multiple angles to approach this quandary from. I enjoy doing so, being able to interact with friends, Read More , I thought it only fair to redress the balance. Every yin has its yang, after all. Because there are no hard and fast rules when it comes to the effect social networks are having on us all in this day and age.

Marion Doss via Flickr.

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Developments in Social Networking Sites Sites are able to offer services and accounts for free because of the staggering sums of money spent on ads. According to BBC News , social networking sites are uniquely positioned to make money by matching people to products. Since you generate content on a social networking site that indicates your interests, social and work background, and a great deal of other information about your personal preferences, the social networking sites can target advertisements specifically to you, a service for which advertisers are willing to pay significant amounts of money.

For example, a targeted advertisement on Facebook can be narrowed down to users within a certain zip code, with a specific job title, and with interests in a printed or digital publication. Although advertisers have permission to gather information about users, it can still make someone feel like a statistic on a chart. Diminishing Privacy While many users feel their personal data is safe on social networking sites because they have set high levels of security settings , research suggests this is not the case.

Inferred Personal Information According to a Northeastern University and Max Planck Institute for Software Systems study , researchers created an algorithm to discover an individual’s personal attributes by examining the one thing that most people leave public even when all other privacy settings are place: Using the algorithm, researchers were able to infer many personal traits merely from friend lists, including education level, university attended, hometown and other private data.

Being Watched The idea of losing your privacy does impact emotions and mental health. An article in the New York Times reports that privacy research in “online and offline environments has shown that just the perception of being watched results in feelings of low self-esteem, depression, and anxiety. Privacy Settings Many social networking sites regularly make changes that require you to update your settings in order to maintain your privacy , and frequently it is difficult to discover how to enable settings for your appropriate level of privacy.

Because of this, many users do not realize how much private information they are allowing to become public by not re-evaluating settings every time the network makes a change.

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This post has been updated. Please be sure to take a look at our most recent list of the world’s most important social media sites as of It’s the simple act of expanding the number of people you know by meeting your friends’ friends, their friends’ friends and so on.

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Divorce attorneys regularly mine Facebook for dirt, including evidence of infidelity, spending money, and assets. This is in spite of the fact that the divorce rate has been slowly creeping downward Online anecdotes blaming social media for failed marriages and relationships are easy to find: One website is devoted entirely to woeful stories of marriages and relationships broken by social networking connections. Online dating forums and social networks exist for married people who are looking for new partners, including online dating agencies whose business strategies are to lure married women to infidelity.

Internet users check in with social networking sites daily and countless others use social networks on an irregular basis. So, are social networks causing divorce? Few people would leave a spouse at home to troll nightclubs for affairs because the exposure is too great. Too many excuses to make.

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